Chevrolet Launches TikTok Channel

Chevrolet TikTok - Golden Motors - Cut, Off, LA

One of the most popular social media apps today is TikTok, which has become quite the platform for young people to share ideas and create trends. Chevrolet recently joined in the sensation and made its TikTok debut with a slightly modified version of the song “My Truck.” The hip video stars the new 2021 Chevrolet Silverado and platinum-selling artist BRELAND, who changed up his lyrics to name-drop Chevy.

BREELAND, who recently released a new single called “Cross Country,” said that Chevrolet was the ideal collaborator because “they truly understand what makes truck culture so special.”

“They appreciate that truck enthusiasts are getting younger and more diverse, and that insight was the inspiration for the original version of the song,” said BREELAND. “Coming to the table with that shared perspective made the collaborative process of rewriting ‘My Truck’ so much fun.”

Chevrolet launched its TikTok channel in February and has already made quite the splash. One of the videos — in which BRELAND sings “you can call me crazy, but don’t touch my truck” — already has well over 76 million views. Each video highlights different members of the 2021 Silverado 1500 lineup, including the Silverado LT Trail Boss and Silverado Custom — which you can find at Golden Motors in Cut Off, Louisiana.

The 2021 Chevrolet Silverado 1500 shows that trucks are about more than just doing hard work. It’s about style, presence, and opening doors to new possibilities. But because it’s a Silverado, you can still bank on essentials like incredible towing potential and best-in-class cargo capacity.

Interested in learning more about the new 2021 Chevy Silverado 1500? You don’t need a TikTok — though if you have one, you should follow Chevrolet. All you’ll need to do is visit your friends at Golden Motors.

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